If you understand what’s possible in VP you can achieve a more outstanding effect. In VP the most expensive part is technology, like LED screens and render nodes. Virtual locations are relatively cheap, so if you already decided to use a virtual studio, you can push your project to the limits.

One of Virtual Production's biggest advantages is reducing film production's overall budget. But cost is not the only reason to choose Virtual Production. You can now shoot greater and more spectacular videos, without the limitations that you can meet in any other film production type. You don't need to care about materials or construction costs in the virtual part of the set. So, when planning your set design you can forget about limitations. So you can use expensive materials like gold or marble, and create constructions that are impossible or hard to build in the physical world. You pay just for the work of Unreal Engine artists.

Virtual Production was designed for moving cameras! We use camera tracking to know where the camera is. That’s why the image on LED screens is rendered for specific camera positions. The illusion works better when perspective and parallax are working. Systems for camera movement like Steadicams, techno cranes, or motion control robots work perfectly with VP.

To render the live image on LED screens we use game engines. That’s why anything possible in a computer game, is possible in Virtual Production. You can now turn off gravity, place the objects in unnatural positions or animate them in a specific way.

In Virtual Production, you decide what time of the day is, so you can shoot magic hour during the whole day or have a night in the middle of the day. You no longer need to change your shooting schedule because of the weather. You can even shoot 4 seasons on the same day. Everyone experienced in film production knows how challenging is to shoot exterior in real locations. You are limited by time of the day, sun position, or weather. We need to adjust to everything that is happening outside. In VP we do something completely different - we adjust to weather and sun position accordingly to our needs. It helps save money and time and achieve a better final effect.

Now you don't need to travel around the world to shoot different locations. So you can make your film more varied and interesting. Shooting the Arctic, desert, and tropical jungle on the same day is no longer a problem.

Well, the LED screen stands on the floor, but it’s something like a Virtual Window for the camera. That means if you put your virtual location upper than ground level it will look like it actually is. For example, you can make a scene on the rooftop, and when you will move the camera up, you will see what’s below the roof level. Or, like in Standard Chartered's commercial, go to the top of the windmill.

Changing the virtual scene to another takes only a few minutes. But you can’t move the big LED screen, so every change in the physical part of the set needs to be done in front of the screen, during a shooting day. Time is money in film production, so you must plan your set design wisely. Every set design element that actors interact with needs to be done physically. But you can put it in the virtual part if it's just in the background. However, every physical element in the set design makes your shot more realistic so you need to find a good balance.